

AIDA-Salt Lake County Parks & Rec
The AIDA Marketing Model stands for attention, interest, desire, and action. It is an acronym used in marketing and advertising, which helps
Sydney Bull is an undergraduate student at the University of Utah studying Community Recreation & Sports Management. Her dream job is to become the director of an elite swim club or organization. In order to achieve her career goals she has to understand the basic marketing models. In Linda Ralston's Electronic Marketing class, Sydney learned how to create a webpage using HTML language as well as create multiple different designs through Adobe Photoshop. She created this blog for the soul purpose of demonstrating the marketing tactics she has learned throughout college.